In the current day and age of digital this and digital that, people often feel that “old school” ways of marketing are becoming obsolete. This may be true for certain marketing platforms, such as newspaper ads, yellowbook pages, and other forms of advertising where the potential customer has to actually have an interest in looking at the ads. However this is not the case with door hangers. When a potential client comes home they WILL see your ad in the same way that they would see your ad in the digital space. However they will be picking your marketing material up and looking at it, even if for a second. This is the key difference between the other older forms of marketing and door hanger marketing.
People Are Bombarded By Other Ads
When you are executing a flyer distribution campaign you can be assured that it is something that is far more unique than other forms of marketing. Not nearly enough business owners are taking advantage of this marketing technique. This means your door hanger will stand out amongst the constant bombardment of other marketing campaigns that other people try. You can expect the average person to see up to 100 ads a day, but only a few door hangers a year. If you make your door hanger stand out and command attention, you will see great results.
As someone who has done many different types of marketing and spent thousands of dollars doing it, I can tell you from firsthand experience that flyer distribution campaigns are on of the most cost effective if done right. You can expect to see an average of a 1-3% response rate on your flyer distribution campaigns and up to 5% on well performing campaigns. Other forms of marketing requires constant testing and dumping money into seeing what works and what will grab peoples attention, but what grabs people's attention more than having to pick something off their door?