In this technological era, sometimes it seems like advertising depends entirely on digital things like strolling through Instagram or Facebook to see ads about things you’ve only talked about five minutes ago over a Whatsapp conversation. However, despite what so many people may think, most of our daily lives still occur entirely offline.
In a time when everything seems to be online, how could this happen? It’s very simple, people still must be on their morning commute to reach their workplaces, take their children to school, go grocery shopping and even go out to get ice cream or to take a walk around the park while taking social media worthy photos.
Since online ads appear to have invasively taken over people’s lives (something that, if you ask the public, nobody is too happy about), tangible things have taken a completely new meaning. People are readier to read a striking flyer that was handed over to them than they are to pay attention on an ad on a webpage that they can simply scroll over.
Flyer distribution can be an especially effective marketing campaign when you are advertising nearby events or discounts, since people are more likely to walk to a new place that is on their regular way to their daily activities than they are to remember it when it’s only been seen online at home at a different time.
People tend to remember the action of receiving the flyer better than fully reading the information on their phones, where their concentration is compromised by the other things they may be doing, like chatting or watching videos with ads they can skip. We live in an overly stimulated society where is hard for people to focus and remember things, so contact with material things can be very beneficial if you want to make a connection that is more memorable.
A well-designed flyer is the first approach your business can make with a potential customer. And it can be meaningful enough to make a sale and engage more people in the future. Flyer designing, marketing personnel usually go to great lengths to ensure that the information is the right amount to be easily read, correctly written, meaningful and at the same time enough for clients to get interested. They also have the flexibility to be printed in different colors or black and white depending on the available budget and the overall impact that the business is going for.
Aside from these benefits, flyer distribution is also an inexpensive option to reach a great number of people who live or work in an area. Since most flyers are, at most, printed on the front and back of a sheet of paper, companies can produce them for cents each. Most of these advertising tools can be acquired at a hard to match low price for clients who want a lot of reach with their campaigns.
But flyer distribution is not only great for letting people know about your product. This kind of advertising is one of the best channels for giving incentives to new customers while receiving meaningful feedback to measure the impact of your campaign.
Flyer distribution can be a way to provide prospective clients with incentives like coupons and vouchers to help hook them with your product. This is fantastic to create hype about new places or items, or for helping businesses reach a broader audience with their existing products assisted by special offers. An example of this opportunity to reach new people can be to provide discount to the first 20 customers who use a certain coupon code that is printed on the flyer.
As for the impact measuring part, when flying distribution is combined with incentives, it can be very powerful for tracking the kind of people that are getting interested in your product. Adding flyer numbers, URL’s to your webpage and QR codes that can be scanned with smart devices to connect the online with the physical world, can easily allow you to monitor how successful your flyer distribution campaign has been. This also gives you the advantage of having many ways to reach your audience like distributing flyers door to door, in the street or near a specific store where you know potential clients can shop.
So, if you are looking for a meaningful, interesting, wide and cheap way to reach your prospective audience and jump start your product, give flyer distribution a try. Just like TV didn’t kill the radio, flyer distribution is stronger than ever in the list of the most effective marketing campaigns that you can start today.