One of the best things about flyer distribution is how straightforward it is. Not only is it extremely easy to acquire the flyers, but after you have them it is getting easier and easier to get them out into the world. On an average distribution campaign you can expect to see around a 1-3% conversion rate. This means that for every 10,000 flyers you put out, you can expect between 100-300 new customers! We are constantly trying to push for even better results than this, and this means trying new techniques to help our clients. I have laid out some of the best ways you can increase your flyer distribution campaign results.
Make Your Message Pop
One of if not the most important part of any flyer distribution campaign is the message that your flyer conveys. Here are a few of the ways in which we make our message stand out from the competition.
Make your brochures bold and strong, make your headlines stand out and grab attention
Always make sure your flyers are professionally designed and convey your company's message
Make your flyer short and to the point
Pay The Extra Money For Actual Flyers Not Leaflets
One of the quickest ways to tank your distribution campaign before it begins is by being cheap. You want your message to be on good, solid, professional, marketing material. If you go cheap on your own business why would clients pay you? When someone picks up your flyer you want them to think of professionalism, trustworthiness, and quality. These are all things that can be displayed through your flyer by having solid glossy stock paper.
Make The Message About The Client
People want to know what can benefit them, plain and simple. They don't care how great you think your company is or all of the accomplishments of the business, they want to know what benefits them. You need to make sure you get across right away that your business can help these people. You want to be solving a pain point and making their life easier.
Have A Call To Action
When someone sees your flyer you want them to be so inspired that they take a specific action. Whether that be calling your company, visiting your website, or coming into your store. A great way to inspire this action is by putting a call to action. You want them to see a specific action that they need to take in order to be put into contact with your company. A great way to achieve this goal is by offering a discount or a special offer. This paired with a time limit on the offer can create a sense of urgency in the potential client and cause them to call you.
Measure Your Return
One of the key things to remember when executing a flyer distribution campaign is to track your results. No matter the form of marketing that you are trying you always want to know what your rate of return is. You can do this by simply asking your new customers where they heard about you. Not only is this a good practice when executing flyer distribution campaigns but also for all other forms of marketing. You always want to know where your hard earned dollars are going and what is working for you. This allows you to double down on what is working and drop what is not.