Just because flyer distribution is one of the most traditional methods of marketing, it doesn’t mean that a well-executed campaign can’t be a game changer for your business and clients. Following a few simple tips can make you get the message you want out there in the most effective way while using this fast and cost-effective tool.
On an average flyer distribution campaign, you can expect to see around a 1-3% conversion rate. This means that for every 10,000 flyers you put out, you can expect between 100-300 new customers. Considering how low the cost of printing and distributing flyers can be, this is a great amount of response from potential customers.
However, if you execute a well thought out campaign that follows these guidelines you might even take this number to a 5% of conversion rate. That’s 500 new clients for a simple one-time distribution campaign! Considering that a good amount of them will probably come back to use your service, flyer distribution may just be the tool that your business needs in order to grow bigger.
The first thing you need to do when using flyer distribution as you marketing tool is to have a unique and memorable design for your campaign. The amount of words that you use on your flyers can affect either positively or negatively the perception of your potential customers. A good flyer should be fast and easy to read, very clear with the message you want to convey and have an attractive and attention-grabbing look. Pictures are a great plus when your flyer is not saturated but rather focuses on the product you are offering. You also should avoid at all costs the use of complicated words and long amounts of text.
When designing flyers to catch the attention of crowds, sometimes less can be more. A lot of the people your company wants to reach don’t have the time to sit and read long paragraphs on the street, so it’s better to have a simple message that catches their attention on the go so they can get more information about your product on their free time. When you use flyer distribution your message should scream to the potential customer that your product, discount, coupon or store is something they absolutely cannot miss.
One great way to get your flyer noticed while being distributed can be to use a nontraditional shape, such as a circle or maybe a shape that is related to your product. Bold and colorful images also do the trick since our minds tend to be more attracted to bright colors. However, be careful when using this kind of method because too much of a good thing is never good. If you use to many pictures at once you may end up with something resembling a school’s bulletin board.
When you chose flyer distribution as your tool to find new customers you should also remember how important is to make a meaningful connection with them. A great way to do this can be giving coupons with discounts or offers through your flyers. While your earnings margin may be slightly diminished, you will probably have access to a lot of new people who will probably come back and keep on spending on your product in the future because you already make a positive impact on them on your first encounter with the help of the flyers.
You should remember that since you are working on engaging new people through your flyer distribution campaign, you need to keep in mind that your potential clients are first. Your company is approaching them first so through that first encounter you should let them know right away what your product can do to improve their lives. It should be you getting their attention with a new and fun idea or offer, rather than just a boring compilation of information about your company. Make sure they are going to try your product the first time so that they can come back and bring their friends because of the great service and quality.
Another great area of opportunity when choosing flyer distribution is how creative you can be. When you use flyers for your marketing campaign you have no limits in how innovative you can be except for the edges of the paper. Don’t just limit yourself to put a link to your webpage and call it a day, because you would be underusing a great way to show potential clients just how innovative your business or product is. Sometimes even folding the flyer in an unexpected way can be the attention-grabbing point that will engage a person to actually see what you are offering when the flyer is handed to them on the street.
Flyer distribution is still a great way to grab people’s attention without taking too much of their time. Other forms of marketing such as online ads or billboards require constant testing and dumping money into seeing what works and what will catch the eye of potential clients, but what can possible call people's attention more than having to pick something physically in this digital day and age? Now that most marketing campaigns are simply scrolled over as an annoyance when you are reading the news on smartphones or seeing celebrities on social media, flyer distribution might be a great way to make your future customers feel truly reached out.
And last but not least, think big. Flyer distribution is one of the most complete and cost-effective ways to reach a local audience. Don’t be afraid to get a lot of flyers done since they are a very cheap way to make a first engagement that can lead to many, many new customers. No matter how difficult it is to see your business from the street or how low is your webpage on search engine results, flyers are a fantastic tool to physically remind your potential customers about you. Whether you are starting a small business or growing one that’s already big, flyer distribution is a tool that, when following these simple steps, can be just what you need to reach the next level.