How Flyer Distribution Can Transform Your Business
When I first started in business three years ago I looked at all of my options and decided that a landscaping company was the only thing I could afford to start. So I saved up a few thousand dollars, bought a truck and a trailer, and a mower and trimmer. I started off slow with a few craigslist posts and some handmade signs that I would post on the side of the road in the areas I wanted to work in. I got enough clients for the first month but quickly decided it wasn’t growing at the rate that I wanted it to. I was doing lots of research on effective marketing avenues and quickly discovered the success people have had with distributing flyers, particularly door hangers. I did more research and decided that I would invest about $200 for a thousand door hangers and I would spend the next few days putting out every last one.
Fast forward a few days later and I had just gotten done spending about 8 hours a day going to the neighborhoods I wanted to work in distributing flyers to every door. One of the first calls I got was from someone in the wealthiest neighborhood in our city and he explained to me how he saw my flyer and that he decided he would give me a shot to take care of some of the overgrown hedges beside his tennis court. That call turned into the biggest client I ever had, he would call me consistently every two weeks with another huge project on his 40 acre garden and we would spend multiple days there at a time. The only way this was possible was through the use of my flyers. Over the next few weeks after distributing all of the flyers I was flooded with calls from people all over town explaining how they had seen my door hanger and how they wanted me to do some work on their lawn. I had so much business I had to hire on two full time people to take care of all of the extra work and I attribute it all directly to my flyer distribution campaign.
After about a month and after all of the extra business had worn off from my initial marketing efforts I decided to do another flyer distribution campaign, only this time I would hire a team to get as many flyers out as possible. So I found about 4 people online and after vetting all of them and getting them set up with GPS monitoring I gave them their flyers and they went out to do the distribution. The responses I received were absolutely amazing, and this got me thinking about all of the other business owners I had talked to that were struggling with getting more clients and that were frustrated with their previous marketing attempts. It was at this moment that American Flyer Distribution was born. Ever since that day we have been helping business owners all over America reach their businesses true potential.
From our first day of getting started up until now it is always our goal of every one of our agents to make sure that we fully understand the needs of our clients and that we fully execute on expectations. I understand that when you start a business it can be scary when trying out new forms of marketing, especially when you have a small budget. This is why I built this company around the client from the ground up. We want to be sure that we fully understand what your needs and expectations are around your flyer distribution campaigns. After forming comprehensive systems for coming up with an evaluation of your needs from top to bottom, I made sure that every one of our reps in the field understand that they have your businesses appearance in their hands. This is also why I have implemented mandatory background and work history checks into our hiring process before one flyer is distributed. This ensures that your distribution campaign is executed flawlessly and without any set backs.
This is just my story about how American Flyer Distribution was formed and how it directly impacted my first business, but we have heard the same types of results from countless other business owners all over the country. We are fully committed to forming a family with each and every one of our clients no matter how big or small, because we would rather have a few lifelong clients that are 100% satisfied than have 100 clients that aren’t. This is how we have always done business and its how we always will. So I hope you’ve enjoyed reading about our rise to the top of the flyer distribution industry and I hope you’ll decide to let us prove to you how we can help your business grow into what you always knew it could be. Thanks for reading.
Where Do You Distribute?
One of the key factors in executing a successful flyer distribution campaign is the location of that distribution. Do you know what your ideal client looks like? Ideally you would know how much your typical client makes, their average home value, and what their family unit looks like. This is ideal however it is not absolutely necessary. If you have a general idea you can take that information and reference it with a database of information on different zip codes to find the zip code that would generate the highest return on investment from your flyer distribution campaign. Alternatively, after you run a distribution campaign you can record where you are are receiving the highest volume of calls from and moving forward you can distribute to those specific areas, as well as look alike areas.
What Should Your Flyer Look Like?
After experimenting with many different types of flyer distribution methods we have found the most effective to be door hangers. In certain industries other methods may well in fact be more effective (menus, brochures, etc.) our clients generally see the highest return on investment through our door hangers. When designing your door hanger you need to understand what your ideal client is looking for. Do they want a company that is professional and reliable? You should go with clear bold colors and keep it to the point. Is your ideal client looking for a company that is flexible and has fun with what they do? Brighter colors with fun lines and inviting shapes may be the path to go. Along with the color scheme another vital factor in flyer design is the call to action. There needs to be a clear action that the consumer would take and you need to let them know they need to make it now. These things along with the matching of the branding of your business all go into having an amazing flyer.
How Many Flyers?
After you have the location of where you want to distribute and the design of your flyer you just have one thing left to do; distribute your flyers! We have found that a good control to see what kind of responses you get to be anywhere from about 10,000-20,000 flyers. With this number you can see a few things.
Which areas are you seeing the most response from?
What percentage of calls are you getting from your flyers?
Is your call to action and design strong enough?
Knowing all of these things will greatly help you in the future planning of your flyer distribution campaigns. After you know where you are receiving the highest rate of response from your previous flyer campaign you will know how to move forward.
After you have done a flyer distribution campaign the next question that often comes into peoples heads is how often should I do this? Once you have canvassed and area with flyers and started to see a response and adjusted from there you should have a good idea of what is working and what is not working. After you have an ideal client you should be getting marketing material in front of them at least once a month. This will keep your brand relevant to them without being too pushy. Often times our clients tell us that they got calls after people saw the effort they were putting into getting their clients’ business. If you are relevant in people's minds they will be more inclined to call you when the problem that your business solves, arises.
One of the best things about flyer distribution is how straightforward it is. Not only is it extremely easy to acquire the flyers, but after you have them it is getting easier and easier to get them out into the world. On an average distribution campaign you can expect to see around a 1-3% conversion rate. This means that for every 10,000 flyers you put out, you can expect between 100-300 new customers! We are constantly trying to push for even better results than this, and this means trying new techniques to help our clients. I have laid out some of the best ways you can increase your flyer distribution campaign results.
Make Your Message Pop
One of if not the most important part of any flyer distribution campaign is the message that your flyer conveys. Here are a few of the ways in which we make our message stand out from the competition.
Make your brochures bold and strong, make your headlines stand out and grab attention
Always make sure your flyers are professionally designed and convey your company's message
Make your flyer short and to the point
Pay The Extra Money For Actual Flyers Not Leaflets
One of the quickest ways to tank your distribution campaign before it begins is by being cheap. You want your message to be on good, solid, professional, marketing material. If you go cheap on your own business why would clients pay you? When someone picks up your flyer you want them to think of professionalism, trustworthiness, and quality. These are all things that can be displayed through your flyer by having solid glossy stock paper.
Make The Message About The Client
People want to know what can benefit them, plain and simple. They don't care how great you think your company is or all of the accomplishments of the business, they want to know what benefits them. You need to make sure you get across right away that your business can help these people. You want to be solving a pain point and making their life easier.
Have A Call To Action
When someone sees your flyer you want them to be so inspired that they take a specific action. Whether that be calling your company, visiting your website, or coming into your store. A great way to inspire this action is by putting a call to action. You want them to see a specific action that they need to take in order to be put into contact with your company. A great way to achieve this goal is by offering a discount or a special offer. This paired with a time limit on the offer can create a sense of urgency in the potential client and cause them to call you.
Measure Your Return
One of the key things to remember when executing a flyer distribution campaign is to track your results. No matter the form of marketing that you are trying you always want to know what your rate of return is. You can do this by simply asking your new customers where they heard about you. Not only is this a good practice when executing flyer distribution campaigns but also for all other forms of marketing. You always want to know where your hard earned dollars are going and what is working for you. This allows you to double down on what is working and drop what is not.
In this technological era, sometimes it seems like advertising depends entirely on digital things like strolling through Instagram or Facebook to see ads about things you’ve only talked about five minutes ago over a Whatsapp conversation. However, despite what so many people may think, most of our daily lives still occur entirely offline.
In a time when everything seems to be online, how could this happen? It’s very simple, people still must be on their morning commute to reach their workplaces, take their children to school, go grocery shopping and even go out to get ice cream or to take a walk around the park while taking social media worthy photos.
Since online ads appear to have invasively taken over people’s lives (something that, if you ask the public, nobody is too happy about), tangible things have taken a completely new meaning. People are readier to read a striking flyer that was handed over to them than they are to pay attention on an ad on a webpage that they can simply scroll over.
Flyer distribution can be an especially effective marketing campaign when you are advertising nearby events or discounts, since people are more likely to walk to a new place that is on their regular way to their daily activities than they are to remember it when it’s only been seen online at home at a different time.
People tend to remember the action of receiving the flyer better than fully reading the information on their phones, where their concentration is compromised by the other things they may be doing, like chatting or watching videos with ads they can skip. We live in an overly stimulated society where is hard for people to focus and remember things, so contact with material things can be very beneficial if you want to make a connection that is more memorable.
A well-designed flyer is the first approach your business can make with a potential customer. And it can be meaningful enough to make a sale and engage more people in the future. Flyer designing, marketing personnel usually go to great lengths to ensure that the information is the right amount to be easily read, correctly written, meaningful and at the same time enough for clients to get interested. They also have the flexibility to be printed in different colors or black and white depending on the available budget and the overall impact that the business is going for.
Aside from these benefits, flyer distribution is also an inexpensive option to reach a great number of people who live or work in an area. Since most flyers are, at most, printed on the front and back of a sheet of paper, companies can produce them for cents each. Most of these advertising tools can be acquired at a hard to match low price for clients who want a lot of reach with their campaigns.
But flyer distribution is not only great for letting people know about your product. This kind of advertising is one of the best channels for giving incentives to new customers while receiving meaningful feedback to measure the impact of your campaign.
Flyer distribution can be a way to provide prospective clients with incentives like coupons and vouchers to help hook them with your product. This is fantastic to create hype about new places or items, or for helping businesses reach a broader audience with their existing products assisted by special offers. An example of this opportunity to reach new people can be to provide discount to the first 20 customers who use a certain coupon code that is printed on the flyer.
As for the impact measuring part, when flying distribution is combined with incentives, it can be very powerful for tracking the kind of people that are getting interested in your product. Adding flyer numbers, URL’s to your webpage and QR codes that can be scanned with smart devices to connect the online with the physical world, can easily allow you to monitor how successful your flyer distribution campaign has been. This also gives you the advantage of having many ways to reach your audience like distributing flyers door to door, in the street or near a specific store where you know potential clients can shop.
So, if you are looking for a meaningful, interesting, wide and cheap way to reach your prospective audience and jump start your product, give flyer distribution a try. Just like TV didn’t kill the radio, flyer distribution is stronger than ever in the list of the most effective marketing campaigns that you can start today.
In the current day and age of digital this and digital that, people often feel that “old school” ways of marketing are becoming obsolete. This may be true for certain marketing platforms, such as newspaper ads, yellowbook pages, and other forms of advertising where the potential customer has to actually have an interest in looking at the ads. However this is not the case with door hangers. When a potential client comes home they WILL see your ad in the same way that they would see your ad in the digital space. However they will be picking your marketing material up and looking at it, even if for a second. This is the key difference between the other older forms of marketing and door hanger marketing.
People Are Bombarded By Other Ads
When you are executing a flyer distribution campaign you can be assured that it is something that is far more unique than other forms of marketing. Not nearly enough business owners are taking advantage of this marketing technique. This means your door hanger will stand out amongst the constant bombardment of other marketing campaigns that other people try. You can expect the average person to see up to 100 ads a day, but only a few door hangers a year. If you make your door hanger stand out and command attention, you will see great results.
As someone who has done many different types of marketing and spent thousands of dollars doing it, I can tell you from firsthand experience that flyer distribution campaigns are on of the most cost effective if done right. You can expect to see an average of a 1-3% response rate on your flyer distribution campaigns and up to 5% on well performing campaigns. Other forms of marketing requires constant testing and dumping money into seeing what works and what will grab peoples attention, but what grabs people's attention more than having to pick something off their door?
Just because flyer distribution is one of the most traditional methods of marketing, it doesn’t mean that a well-executed campaign can’t be a game changer for your business and clients. Following a few simple tips can make you get the message you want out there in the most effective way while using this fast and cost-effective tool.
On an average flyer distribution campaign, you can expect to see around a 1-3% conversion rate. This means that for every 10,000 flyers you put out, you can expect between 100-300 new customers. Considering how low the cost of printing and distributing flyers can be, this is a great amount of response from potential customers.
However, if you execute a well thought out campaign that follows these guidelines you might even take this number to a 5% of conversion rate. That’s 500 new clients for a simple one-time distribution campaign! Considering that a good amount of them will probably come back to use your service, flyer distribution may just be the tool that your business needs in order to grow bigger.
The first thing you need to do when using flyer distribution as you marketing tool is to have a unique and memorable design for your campaign. The amount of words that you use on your flyers can affect either positively or negatively the perception of your potential customers. A good flyer should be fast and easy to read, very clear with the message you want to convey and have an attractive and attention-grabbing look. Pictures are a great plus when your flyer is not saturated but rather focuses on the product you are offering. You also should avoid at all costs the use of complicated words and long amounts of text.
When designing flyers to catch the attention of crowds, sometimes less can be more. A lot of the people your company wants to reach don’t have the time to sit and read long paragraphs on the street, so it’s better to have a simple message that catches their attention on the go so they can get more information about your product on their free time. When you use flyer distribution your message should scream to the potential customer that your product, discount, coupon or store is something they absolutely cannot miss.
One great way to get your flyer noticed while being distributed can be to use a nontraditional shape, such as a circle or maybe a shape that is related to your product. Bold and colorful images also do the trick since our minds tend to be more attracted to bright colors. However, be careful when using this kind of method because too much of a good thing is never good. If you use to many pictures at once you may end up with something resembling a school’s bulletin board.
When you chose flyer distribution as your tool to find new customers you should also remember how important is to make a meaningful connection with them. A great way to do this can be giving coupons with discounts or offers through your flyers. While your earnings margin may be slightly diminished, you will probably have access to a lot of new people who will probably come back and keep on spending on your product in the future because you already make a positive impact on them on your first encounter with the help of the flyers.
You should remember that since you are working on engaging new people through your flyer distribution campaign, you need to keep in mind that your potential clients are first. Your company is approaching them first so through that first encounter you should let them know right away what your product can do to improve their lives. It should be you getting their attention with a new and fun idea or offer, rather than just a boring compilation of information about your company. Make sure they are going to try your product the first time so that they can come back and bring their friends because of the great service and quality.
Another great area of opportunity when choosing flyer distribution is how creative you can be. When you use flyers for your marketing campaign you have no limits in how innovative you can be except for the edges of the paper. Don’t just limit yourself to put a link to your webpage and call it a day, because you would be underusing a great way to show potential clients just how innovative your business or product is. Sometimes even folding the flyer in an unexpected way can be the attention-grabbing point that will engage a person to actually see what you are offering when the flyer is handed to them on the street.
Flyer distribution is still a great way to grab people’s attention without taking too much of their time. Other forms of marketing such as online ads or billboards require constant testing and dumping money into seeing what works and what will catch the eye of potential clients, but what can possible call people's attention more than having to pick something physically in this digital day and age? Now that most marketing campaigns are simply scrolled over as an annoyance when you are reading the news on smartphones or seeing celebrities on social media, flyer distribution might be a great way to make your future customers feel truly reached out.
And last but not least, think big. Flyer distribution is one of the most complete and cost-effective ways to reach a local audience. Don’t be afraid to get a lot of flyers done since they are a very cheap way to make a first engagement that can lead to many, many new customers. No matter how difficult it is to see your business from the street or how low is your webpage on search engine results, flyers are a fantastic tool to physically remind your potential customers about you. Whether you are starting a small business or growing one that’s already big, flyer distribution is a tool that, when following these simple steps, can be just what you need to reach the next level.
Websites like Fiverr seem to be everywhere right now. You can get anything from logo design to flyer distribution for as cheap as five dollars. But, is this situation good for marketing your company? Here, we aim to show you why you should hire an experienced and professional company to do your flyer distribution instead of a cheap worker that may be too good to be true.
First you need to consider the quality of the work you will be receiving. When you venture with such a cheap alternative what is most likely to happen is that the quality of the work you receive, whether in designing, printing or distributing your flyers, is not what you expected when you first ordered the work. In order for prices to be so cheap you will probably hire inexperienced workers, poor designers and very long waiting times for your printing. Also, the cheapest prices you find are very likely to have many hidden fees that will surely end up costing more than what you would have had with a specialist in the first place.
Even though American Flyer Distribution offers one of the most competitive prices on the market, we have spent a great deal of time crafting and refining our processes to make sure that we can get your flyers out for the lowest price possible, while still maintaining the highest quality of standards industry-wide. As an established enterprise we make sure to offer the best quality material that your business can get while adapting to your budget.
Another important thing you may want to consider is the response you will get once you hire a flyer distribution service. Most freelancers or local based workers don’t offer you the opportunity to talk to a customer service if you need assistance or want to change something about your flyer distribution campaign. A professional service like AFD assigns you a United States based customer service agent as soon as you hire the service. The reps are fully dedicated to helping you make the best of your flyer distribution campaign. You directly can contact them whenever you have any questions at all. No being put on hold, no talking to people reading from a script, just good old-fashioned customer service with real people that are fully aware of your company’s needs.
Most cheap freelancers will also not be involved in following your brand image manual, since they try to take the easiest possible route to just deliver you a flyer for the right price. You might end up with copied templates for the internet, bad quality paper and printing inks, foul colors or a quickly done design that will do nothing to attract the kind of audience your business is looking for. When you decide to do your flyer distribution through an established company like AFD you can be sure that we will make sure to make the best off your business image with an A to Z service.
When it comes to the complete package, professional flyer distribution services like American Flyer Distribution is the best you can hire for an excellent price. From design all the way through to the printing and delivery, we can handle it all. We will work with any other marketer under your employ to customize your delivery routes based on any online ads you have done, or we can handle that for you as well. You just have to ask your dedicated account rep that was assigned what other avenues we can explore for your business and we would be more than happy to help you with every possible option.
With freelancers or other local flyer distribution services you may never know if your flyer was actually delivered to potential customers in the chosen place or if the worker simply put the flyers in a nearby trash can. A professional flyer distribution service such as AFD guarantees that the message will be delivered to the target audience. With AFD you can download our app and log in at any time to see exactly where our reps are and where they have been. Other data you have at your fingertips include exactly how many flyers have been delivered, along with what route we have taken in every city of the United States, no matter how big or small is your business.
Another thing to lookout when working with independent flyer distribution services is the follow up to your marketing campaign. Unfortunately, most of the freelancers you hire for cheap are just going to do what you pay them for. If you ask for a cheap flyer that’s exactly what you will get, with no attention to detail. However, if you hire a professional flyer distribution service like American Flyer Distribution you are sure to get a full package that includes reviewing the results of your intended marketing goal.
With AFD by your side you will see that we like to work with our clients to execute campaigns that are really going to get them a return on their marketing investment. This means not only working with you before we start your campaigns but following up afterwards to see what kind of responses you get, from where, and from what type of clients. We do not simply print and give away flyers and finish our work that easy. We pride ourselves in doing our best effort to build up a profile of the type of clients that respond to your specific marketing and try to target more people like that on the following campaigns. Our job doesn’t simply end when we distribute the last flyer. This is a simple but vital step in the marketing process that many freelancers or regular local flyer distribution businesses simply do not take the time to do.
So, if what you want is to jump start or take your business to the next level by having a whole team to design and take care of a well-executed flyer distribution marketing campaign, make sure you get what you pay for and hire a specialist to get the best possible results. Do not fall in the trap of hiring an inexpensive but cheap alternative that may do more damage than good to your company’s image.
The Core Difference
The first and biggest difference between us and the other companies out there are that we are not a bulk flyer distribution service. We take the time to work with our clients and develop real strategies to get the highest rate of return possible. 99% of the companies on the market will just throw your door hangers up and call it a day. This doesn’t allow you to track what is working and what does not work, thus limiting your ability for customization.
What We Do
When you start a campaign with American Flyer Distribution we will work together to make up the ideal client profile for your business. What we want to find out is who is using your products or services. How much money are they making? Where do they live? How big is their family? These are all things that can greatly improve your flyer distribution campaign. When you know some of these basic metrics and know where your flyers should be going your marketing will yield much higher results.
How We Do It
When we start a flyer distribution campaign we will be asking you a few questions to start off right. These may include summaries of your past clients, what clients call you the most, and where they call from. This will give us a good idea about what your ideal client profile is and allow us to tweak our flyer distribution campaign to your needs. When we know what your client looks like, we will know where the flyers need to go.
Your flyer distribution campaign does not end when we put out your flyers. In order to get the highest return on investment for your marketing we need to constantly adjust how we are doing the distribution. If we see many calls from a certain area we can take a look at some of the constants from residents we see in that zipcode and use that to base future distribution off of. This is just one of the many ways we will tweak our processes for your campaign, your individual needs will greatly determine the steps we need to take for your distribution.